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HalloweenCostumes.com 2025 Press Kit

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ABOUT THE COMPANY

HALLOWEENCOSTUMES.COM AND FUN.COM

A sewing machine and a love of costumes. That’s all Jenice Fallenstein needed to hand-craft dozens of unique costumes for her children every Halloween. The Fallenstein family transformed that love of Halloween and homemade costumes into a small costume rental shop in their garage so the whole town could experience her quality designs. In the beginning, they only had a few dozen costumes, but the shop became an instant hit and grew faster than they could imagine.

Tom Fallenstein saw an opportunity. He brought his mom’s costumes to even more Halloween fans by taking the shop online. Now, HalloweenCostumes.com has become the largest online only retailer of Halloween costumes, carrying over 12,000 styles of costumes with plenty of accessories and home decorations to match—many of which we design and create in-house.

Our incredible team has never stopped growing either. We combined with Elope in 2020 and have grown to over 200 regular team members and 2,500 seasonal team members. Our 200,000 square foot warehouse in Mankato, Minnesota acts as our home base, but we also have design teams working in Colorado and a satellite warehouse in Elsmere, Kentucky.

We ship #NerdyGoofyFun all around the world!

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Tom Fallenstein is the founder and CEO of FUN.com. He was born and raised in Mankato, Minnesota, surrounded by all things Halloween.

Tom built the company’s first website, Flapper Costumes.com, in 2001 with $5,000 he borrowed from his parents. He sold one costume style in just three colors and ran the website out of his college dorm (back then the entire inventory fit in a closet). Soon after, he built three more websites while continuing to study Computer Information Science and Graphic Design at Minnesota State University, Mankato. After graduating in December of 2004, he decided to make Costumes Galore his full time job, transforming the business into what we know today as FUN.com and HalloweenCostumes.com.

The Star Tribute has named FUN.com one of the top places to work in Minnesota in 2017, 2018, 2019, and 2020.

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Big names, bold looks. In 2025, the costume scene is packed with fan-favorite franchises—think horror hits, fantasy adventures, video game legends, and animated stars. From kid classics to standout adult styles, pop culture is driving the dress-up this year.

TOP 5 THEMES

ADULTS

Horror (M3GAN, Conjuring, Pennywise)
Video Games (Fallout, 28 Years Later, The Last of Us)
Fantasy/Medieval (Witcher, LOTR, Oblivion)
Wicked
Stranger Things
The Handmaid’s Tale
Karate Kid

KIDS

Disney (Lilo & Stitch, Inside Out, Moana, Lion King)
Marvel (Spider-Man, Captain America, Avengers)
Pokémon
Dog Man
Video Games (Minecraft, Five Nights at Freddy’s)
How to Train Your Dragon

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TRENDS FOR 2025

From head-to-toe looks for the whole family to pet costumes and eye-catching décor, 2025 trends cover it all. Group themes, accessible fits, and nostalgic styles lead the way—plus, bigger, bolder yard setups are turning homes into full-blown haunts.

TOP 5 THEMES

FAMILIES/GROUPS

Disney (Snow White, Moana, Lion King)
Marvel (Spider-Man, Thunderbolts, Captain America, Fantastic Foutr)
Jurassic Park
Star Wars
Squid Games
Nintendo (Super Mario Bros., Pokémon)

INCLUSIVE

Plus-Size
Low Cost
Tall
Sustainable
Wagon/Wheelchair Cover
Baby Carrier
Adaptive

PETS

Minion
Star Wars
Disney (Moana, Stitch, Snow White)
Occupation (e.g., Fire Dog, Mail Carrier, etc.)
Horror
Witch Accessories (Black Cats, Bat Wings, etc.)

DÉCOR

Animatronics
Giant (Inflatables, Skeletons)
Vintage (60s-70s Style: Blow Molds, Pumpkins with Faces)
Pastel
Gothic

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Trends for 2025

Major Trends

For adults, horror is still king, with M3GAN, The Conjuring, and Pennywise holding strong. But post-apocalyptic looks are gaining fast, thanks to renewed buzz around Fallout, The Last of Us, and the upcoming 28 Years Later. Fantasy fans are leaning into bold, dramatic styles from The Witcher, Lord of the Rings, and Wicked, while character-driven picks like Stranger Things, The Handmaid’s Tale, and Karate Kid continue to inspire.

Kids are showing up strong for the classics. Disney favorites like Lilo & Stitch, Moana, and The Lion King remain top picks, with Inside Out and Spider-Man leading the charge. Pokémon and Dog Man continue to grow, while games like Minecraft and Five Nights at Freddy’s guarantee big energy at Halloween parties and school parades. And with How to Train Your Dragon roaring back into view, dragons are back on the trick-or-treat route.

Many of these picks are powered by major movie moments. A live-action Lilo & Stitch, new Dog Man, Minecraft, and How to Train Your Dragon movies are all generating excitement—and that momentum is translating straight to the top costume picks for the year.

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Trends for 2025

Other Trends

Group costumes are still going strong in 2025. From classic Disney lineups like Snow White and The Lion King to Marvel ensembles featuring Thunderbolts and Fantastic Four, there’s no shortage of themes for coordinated looks. Star Wars and Jurassic Park continue to dominate, and Squid Games remains a fan-favorite for bolder groups. Nintendo characters from Super Mario Bros. to Pokémon round out a packed list.

Pet costumes are cuter and more creative than ever. Popular picks like Minions, Moana, and Stitch make a strong return, while themes like horror icons, tiny professions, and witchy accessories such as black cats and bat wings keep things fun and photo-ready. Expect to see pets fully integrated into family costume themes again this year, stealing the spotlight one adorable step at a time.

Inclusivity continues to gain momentum across the board. Brands are expanding options in plus-size, tall, and adaptive styles, and new designs for baby carriers, wagon covers, and lower-cost costumes are helping more families join the fun. In the world of décor, animatronics and giant inflatables are still showstoppers, but vintage blow molds, pastel color schemes, and gothic accents are giving fans even more ways to personalize their Halloween setup.

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Made By Us

A Passion For True Quality

We believe that costumes have the power to create some of life's best moments. That's why we started Made By Us. This diverse selection of costumes, accessories and decor are artfully designed and expertly crafted by our talented team of artists, designers, and developers.

We offer over 9,000 Made By Us costumes and accessories, with costume sizes ranging from Infant to 8X, along with a growing selection of decor and apparel.

Each product begins with a passion for true quality—embroidered patches, faux fur cut with care, and hand-selected fabrics that are as durable as they are comfortable. Those are just a few examples of how much craft and creativity we put into each product. Just for you.

No matter how much time it takes, our goal has always remained the same. To create products that inspire your life’s best moments—the big, the small, the funny, the spooky, and the sweet. The moment we all cherish, that’s Made By Us.

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2025 Animatronics

New decor

The 2025 animatronic lineup takes things to a whole new level. More than 75 life-size figures are rolling out in waves throughout the year. The first wave arrived in February, featuring 13 brand-new designs alongside a handful of returning nightmares.

The second wave delivers nine all-new characters, including Life-Size Pennywise, Art the Clown, and Spikey from Killer Klowns from Outer Space. Fan favorites like Demogorgon, Jason Voorhees, and Michael Myers are also back—ready to turn any yard into a full-blown horror show.

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