Summer is quickly turning to autumn here in Minnesota, which means that Halloween is approaching! It also means that, as the world's largest online-only Halloween costume company, we ask average Americans for their views on Halloween characters, spending, technology, and more. That's right, it's our annual survey! This year, we've included new questions about online shopping, social media, and AI—with some surprising results. You can read all about it in our 2024 Halloween in America survey results!
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Halloween is almost here! That means trick-or-treating (for 26% of adult Americans), carving a simple jack-o-lantern (35%), and hoping to run into Wednesday Addams (48%). We surveyed 1,086 adults in the U.S. about their Halloween aesthetic, spending habits, and how they decorate for the season. Keep reading for the results of our 2023 Halloween in America survey!
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Stock up on candy and get the box of pumpkins and spiderwebs from the closet because Halloween is approaching fast! We were curious about Halloween traditions in 2022, so we surveyed more than 3,000 adults in the U.S. We asked about their favorite décor and least favorite candy, where they trick-or-treat, and more! Read on for the 2022 Halloween in America survey results!
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Halloween 2021 is coming up fast and we're ready for it! We surveyed more than 2,300 U.S. adults in our annual Halloween in America survey to see how all of our neighbors are planning to celebrate Halloween. We're expecting a combination of 2020 and earlier years, with safer celebrations and home decorating but also plenty of trick-or-treating in some areas. Read on for all of the 2021 Halloween survey results!
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Halloween is almost here and most of us are planning how we'll celebrate safely. That means giving out candy, wearing appropriate costumes, and decorating our homes. We know this because we asked more than 1,500 U.S. adults in our annual Halloween in America Survey. Read on to find out what Americans think about Halloween as we move into October 2020!
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Update: our 2020 Halloween in America Survey is now live!
With October less than a month away, interest in Halloween is rising. Retail stores have already begun stocking Halloween decorations and candy, and people are starting to put up their ghoulish decorations. We surveyed 2,012 respondents to reveal how the United States celebrates the spooky holiday so you can have an...
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